Moose toys launches kweenies.

Before the rise (and arguably, fall) of Labubus, there existed deep, untapped passion for art toys, think: KAWS, SuperPlastic, KidRobot, vinyl collectibles from Funko, PopMart. We took the need to signal status through collectibles, affiliations and hype identifiers to the people of TikTok with Kweenies.

Developed the social strategy to launch Moose Toys’ brand new vinyl collectible series: xoxKWEENIE — a Kween for every personality on TikTok, specifically speaking to Gen Alpha & Z. Established tone of voice for social, original series and frameworks for repeated video content, and trend participation.

Sold at Hot Topic, Claire’s, Target and online at Amazon and Walmart.