Dirty Soda FTW.
We made Matthew Lillard reprise his role in Scream to get people to SCREEN! for colon cancer, with Cologuard.
We sent Tony Hawk and Shaun White the Ninja Blast portable Blender. Here’s what happened.
Amazon Studios wanted to drum up hype for new show Paper Girls, based on the graphic novel by Brian K. Vaughan, gloriously illustrated by Cliff Chiang. So we created bespoke seeding kits and hosted a community bike ride in West Hollywood that culminated in a bike-in screening of the first ep.
50+ Los Angeles-based influencers attended including Khleo Thomas, Briana King, TheCodeMiko and Manon Matthews.
The now-storied program with 5+ live streamed events on its books, Petco’s Live Social Commerce events began with the Perfect Fit, a shoppable, adoptable live pet fashion show featuring dog clothes from the brand’s owned labels, Youly and Reddy.
Helping people unclog drain clogs with clogs made for unclogging clogs.
Blue Hour Studios launched the industry’s first ever influencer showcase for the upfronts, the Infronts. The annual event celebrates the power of influencers to unlock reach, creativity and performance for advertisers. Featuring 12 of today’s emerging creators across social platforms, the virtual event educated advertisers on partnerships in the name of diversifying media investments.
The outdoor chef’s equivalent of a hype house.
eBay launched its retail revival program to help energize and support small businesses across the nation. We hosted a two-store branded takeover, launch event and app-based giveaways, amplified by social content.
I helped create and produce the Gimlet x Reebok podcast that shared the origin story of the Freestyle, the first athletic shoe made specifically for women in 1982. The sneaker was born out of aerobics, and taken from the gym to the streets, and even onto red carpets. We dive into how the shoe grew to be ubiquitous— and became the sneaker that got a lot of women into the sneaker game.
Printed matter in the form of a calendar, featuring portrait photography and illustrations of 12 incredible women for monthly inspiration to Be More Human.
Reebok tasked us with sustaining online conversations surrounding its Always Classic brand campaign. So we created a sneaker-forward personality quiz that drove people right to Reebok.com. Your results were paired with a Classics personality (Absolute, Limitless, Daring, Unexpected), and a Reebok silhouette (Workout, Freestyle, Classic Leather, Club C). Bespoke mobile wallpapers designed by NY-based graffiti writer Goomba, were created for each.
Reebok wanted to show the world what runners eat post-run with a content spin that would get press pick up from endemic outlets. Running recovery meals differ by region, so we hit up experts across the world to help us nail the recipes that represented where they’re from.
Timberland’s iconic silhouette gets an update and is brought to market with a campaign that underlines the silhouette's core components: heritage, style and performance.
