AND MATTHEW LILLARD

Matthew Lillard uses his horror clout to reframe colon cancer screening, turning dread into empowerment in a Scream-inspired social spot.

SVP, Head of Creative & Creator: Taylor Michelle Gerard

Creative Director: Bryan Petcoff

Sr. Creative Producer: Saliyl Dotson

Sr. Creative: Chloe Wilt

Sr. Talent Manager: Sydney Kaden

VP, Talent Partnerships: Michele Esguerra

Prod Crew: Voyager